The Rise of Social Media Influencer Models

While traditional modeling agencies still play a central role, social media influencers are having an outsized influence on modeling trends in 2024. Influencers, especially those with niche followings, are increasingly being scouted by brands for modeling opportunities, sometimes even before they’ve worked with a traditional agency.

Why It Matters: The modeling industry is no longer only about signing with an agency and attending casting calls. Thanks to social media platforms like Instagram, TikTok, and YouTube, models can build their own brands, cultivate loyal followers, and attract business without intermediaries. Social media influencers are blurring the lines between traditional modeling and influencer culture, making it possible for anyone to become a model with the right following and personal brand.

• Collaborations and Brand Ambassadors: Many models with large social media followings are now working as brand ambassadors, helping brands connect with younger, digitally native consumers. For example, Kylie Jenner and Hailey Bieber are consistently tapped by major brands for campaigns and partnerships.

  
  

• TikTok and Instagram Models: Platforms like TikTok have given rise to a new breed of models who are making a name for themselves through viral videos, creative photo shoots, and strong engagement with their audiences.